Budweiser renews Manchester Utd deal

Anheuser-Busch renewed its Budweiser brand's sponsorship of Premier League club Manchester United for the 2009-10 season.

Under the deal, Budweiser’s presence at Old Trafford includes exclusive pouring rights at concessions and digital on-field signage displayed in both English and Mandarin, which is seen by Manchester United's massive Chinese fan base. The sponsorship also grants Budweiser rights to use the Manchester United marks and player images in advertising, point-of-sale materials and packaging in key markets throughout Europe, Asia, Africa, North America and South America.

Vice president, global media and sports marketing, Anheuser-Busch, Inc, Tony Ponturo, said: ''Manchester United represents the pinnacle of football and the club's popularity, like Budweiser, spans the globe. 'Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment to being the best. As Budweiser continues to expand internationally, our connection with Manchester United helps create awareness and excitement for the brand around the world”.

Budweiser has sponsored the club since 2002.

(courtesy: sportbusiness.com)